2016 is the beginning of marketing. Books must get into people’s hands and bookshelves and the author must get compensated for the hard labour and knowledge that they impart. The founders of Microsoft, Facebook etc are highly compensated for their intellectual property, so should authors. It is amazing to me how lowly authors are paid for their intellectual property, especially those writing academic books. One reason is that authors and their collaborators never took the bull by the horn.
There was one time when athletes were not compensated properly despite the massive entertainment they provided to people, until recently when athletes took charge. Authors of intellectual books must do the same.
That is why I am promoting Prof. Mwenda’s book because I know it’s value.
Dr. Munyonzwe Hamalengwa
August 10, 2016, Lusaka.